{"id":80,"date":"2022-04-24T23:21:09","date_gmt":"2022-04-24T23:21:09","guid":{"rendered":"https:\/\/oes.edu.vn\/correspondence\/chapter\/chapter-4-sales-letters-and-voluntary-offers\/"},"modified":"2023-12-06T06:14:19","modified_gmt":"2023-12-06T06:14:19","slug":"chapter-4-sales-letters-and-voluntary-offers","status":"publish","type":"chapter","link":"https:\/\/oes.edu.vn\/correspondence\/chapter\/chapter-4-sales-letters-and-voluntary-offers\/","title":{"rendered":"Chapter 4: Sales letters and voluntary offers"},"content":{"raw":"
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1. The Sales Letters<\/p>\r\n

1. 1. The Essence of Persuasion<\/strong><\/p>\r\n

The sales later is the most selective of all forms of advertising. Unlike press and poster advertising, it aims at selling particular kinds of goods or services to selected types of customers - office equipment to business houses; towel machines to hotels and factories, drugs to doctors and pharmacists.<\/p>\r\n

The purpose of the letter is to persuade the reader that he needs what you are trying to sell and to get him to buy it. You take something attractive and make it seem necessary, or you take something necessary and make it seem attractive.<\/p>\r\n

1.2. The Elements of the Sales Letter<\/p>\r\n

A good sales letter consists of four essential element. It must<\/p>\r\n

1. arouse interest<\/p>\r\n

2. create desire<\/p>\r\n

3. carry conviction, and<\/p>\r\n

4. induce action.<\/p>\r\n

Following are the said four-element letters.<\/p>\r\n

Example 1. Sales Appeal to Economy<\/strong><\/p>\r\n

Dear Sirs,<\/em><\/p>\r\n

Have you ever thought of how much time your typist wastes in taking down your letters? It can be as much as a third of the time she spends on correspondence. Why not record your dictation on our <\/em>Stenogram<\/em> and save this time for other jobs she can be doing while dictation is in progress.<\/em><\/p>\r\n

You will be surprised how little it costs. For fifty two weeks a year, your Stenogram works hard for you without lunch breaks or holidays; You can't give it too much to do. And all for less than an average month's salary for a secretary! It will take your dictation at anytime and anywhere-after office hours, at home or even while you are traveling; It does away with mistranscriptions in shorthand, can even do away altogether with typewriting since recorded messages can be today posted.<\/p>\r\n

The Stenogram is efficient, dependable, time-saving and economical, and, backed as it is by our international reputation for reliability, is in regular use in thousands of offices all over the world. It gives superb reproduction quality; every syllable is as clear as a bell; It is unbelievably simple to use; You just slip in a pre-loaded cassette, press a button and your Stenogram is ready to record dictation, instructions, interviews, telephone conversations, or what you will. Nothing could be simpler or more efficient, either. Our unique after-sale service contracts ensure lasting operation at peak of efficiency.<\/p>\r\n

Your customers are sure to be using the <\/em>Stenogram<\/em>. Ask them about it before you place an order; or if you prefer, fill in the enclosed card and we will arrange for our representative in your country to call and give you a demonstration.<\/em><\/p>\r\n

Yours faithfully,<\/em><\/p>\r\n

Example 2. Sales Appeal to Efficiency<\/strong><\/p>\r\n

Dear Sirs,<\/em><\/p>\r\n

Reports from all over the world confirm what we had known before we put the now famous \"Reliance\" tire on the market-that is the fulfillment of every car owner's dream.<\/em><\/p>\r\n

You are of course well aware of the weakness of the ordinary air-filled <\/em>tyre<\/em>-punctures, split outer covers under sudden stress and a tendency to skid on wet road surfaces, to mention some only of the motorist's complaints. Our \"Reliance\" <\/em>tyres<\/em> enable you to offer your customers a <\/em>tyre<\/em> that is beyond criticism in these vital qualities of road-holding and reliability.<\/em><\/p>\r\n

We could tell you a great deal more about these <\/em>tyres<\/em>, but prefer you to read the enclosed copies of our reports from racing drivers, test drivers and motor dealers and manufacturers.<\/em><\/p>\r\n

You are already aware of our terms of dealing, to encourage you to lay in a stock of the new tyre-the \"Reliance\" we are prepared to allow you a special discount of 3% on any order received by the end of this month.<\/p>\r\n

Yours faithfully,<\/em><\/p>\r\n

Example 3. Sales Appeal Pride<\/strong><\/p>\r\n

Dear Sirs,<\/p>\r\n

Every woman dreams of having at least one really beautiful coat and here is a splendid opportunity to make that dream come true.<\/p>\r\n

As you are one of our regular foreign buyers we want you to know about our completely new velvet textured nylon coats; They are made in a wide range of attractive styles and colours and are as rick-looking and beautiful as much more expensive coats; From the photographs in the enclosed brochure you will understand why, at their amazingly low prices, they are such splendid value for money.<\/p>\r\n

Later on, these coats will be on offer to the general public, but because of limited stocks we are at present offering them only to our regular customers and until 30th<\/sup> September are allowing special discount of 3% on any order for 1,000 pieces or more.<\/p>\r\n

The idea of velvet textured nylon came to us form a coat bought in Paris as a birthday present for his wife by one of our directors; The only noticeable difference between \"hers\" and \"ours\" is that hers has a loose taffeta lining, while our have luxurious nylon satin linings stitched on to the coat. Ours are also more practical because they are washable.<\/p>\r\n

The velvet textured nylon is a really superb material, soft and lovely, light in weight and surprisingly warm. So don't delay. Send your order today. Just fill in the enclosed card giving us the particulars we need and we will despatch them as required.<\/p>\r\n

Yours faithfully,<\/em><\/p>\r\n

2. Voluntary Offers<\/p>\r\n

Voluntary offers are those not asked for. They are sometimes sent to a firm or a small number of firms in a form of a sales letter. It serves the same purpose and follows the same general principles. These offers take a variety of forms including offers of free samples, special discounts on orders received within a stated period of time and perhaps more frequently, offers to send brochures, catalogues, price-list, patterns and so on. If you do not provide any of these mentioned you should at least round off your letter by offering to send further information or advice on request.<\/p>\r\n

Example 1. Offer of a Quality Product<\/strong><\/p>\r\n

Dear Sirs,<\/em><\/p>\r\n

We are taking the liberty of sending you with this letter a copy of our current price-list for plastic handbags; The high quality of our products is well known and universally acknowledged and we are confident that a trial order would convince you that at the prices quoted the goods we are offering are excellent value for money.<\/p>\r\n

From all list prices we allow a trade discount of 3,5% and a further special discount of 0,5%, making 4% in all, on orders received on or before 31<\/em>st<\/em><\/sup> May. Under pressure of rising cots we shall not find it possible to extend these <\/em>favourable<\/em> term beyond that date, so why not take advantage of them now and send us an immediate order.<\/em><\/p>\r\n

We are offering the goods of the very highest quality on unusually generous terms and would <\/em>welcome the opportunity to serve you.<\/em><\/p>\r\n

Yours faithfully,<\/em><\/p>\r\n

Example 2. Offer of a New Product<\/strong><\/p>\r\n

Dear Sirs,<\/em><\/p>\r\n

We think you will be interested in the new \"<\/em>Sealex<\/em>\" paint we have just introduced to the trade. A sample has been sent to you today by parcel post.<\/em><\/p>\r\n

Sealex<\/em> is the result of any years of careful research. It is made from a special formula and owes its superiority over other paints to its remarkable ability to allow for the movement of those paint-peeling cracks just visible to the naked eyes. This quality to expand with the cracks comes from a very special combination of granite mica and resin that provides a rich, thick coating, twice the thickness of that of the average finish, thus giving long-term protection.<\/em><\/p>\r\n

Sealex<\/em> is available in twenty one basic <\/em>colours<\/em> and as you will <\/em>se<\/em> from the enclosed list, our prices are surprisingly low. We are nevertheless allowing a special 5% discount to those who place orders before the end of this month and look forward to you being one of them.<\/em><\/p>\r\n

Yours faithfully,<\/em><\/p>\r\n

ENGLISH - VIETNAMESE PHRASES<\/p>\r\n\r\n

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1. You will be surprised how little it costs.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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1. Ng\u00e0i s\u1ebd ng\u1ea1c nhi\u00ean l\u00e0 n\u00f3 l\u1ea1i kh\u00f4ng t\u1ed1n bao nhi\u00eau.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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2. It is efficient, dependable, time-saving and economical.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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2. N\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 tin c\u1eady \u0111\u01b0\u1ee3c, ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 kinh t\u1ebf.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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3. It is in regular use in thousands of offices all over the world.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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3. N\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u1edf h\u00e0ng ng\u00e0n c\u01a1 quan kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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4. Nothing could be simpler or more efficient, either.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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4. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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5. Our unique after-sales service contracts ensure lasting operation at the peak of efficiency.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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5. Nh\u1eefng h\u1ee3p \u0111\u1ed3ng d\u1ecbch v\u1ee5 sau khi b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i (c\u1ee7a m\u00e1y v\u1edbi hi\u1ec7u qu\u1ea3 cao nh\u1ea5t).<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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6. That is the fulfillment of every car owner's dream.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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6. \u0110\u00f3 l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a m\u1ed7i ng\u01b0\u1eddi c\u00f3 \u00f4t\u00f4 \u0111\u01b0\u1ee3c bi\u1ebfn th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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7. Our goods enable you to offer your local customers an item that is beyond criticism in those vital qualities of road holding and reliability.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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7. H\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0m cho c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 ch\u00e0o b\u00e1n cho kh\u00e1ch h\u00e0ng n\u1ed9i \u0111\u1ecba c\u1ee7a m\u00ecnh m\u1ed9t m\u1eb7t h\u00e0ng kh\u00f4ng th\u1ec3 ch\u00ea tr\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u01b0\u1ee3c \u1edf nh\u1eefng ph\u1ea9m ch\u1ea5t ch\u00ednh nh\u01b0 \u0111\u1ed9 b\u00e1m \u0111\u01b0\u1eddng v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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8. We are prepared to give you a special discount of 3% on any orders received on or before 6th<\/sup> May.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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8. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng chi\u1ebft kh\u1ea5u \u0111\u1eb7c bi\u1ec7t 3% cho c\u00e1c ng\u00e0i b\u1ea5t k\u00ec \u0111\u01a1n \u0111\u1eb7t h\u00e0ng n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0o ho\u1eb7c tr\u01b0\u1edbc ng\u00e0y 6 th\u00e1ng 5.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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9. They are made in a wide range of attractive styles and colours and are as rich-looking and beautiful as much more expensive coats.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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9. Ch\u00fang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo nhi\u1ec1u ki\u1ec3u v\u00e0 nhi\u1ec1u m\u1ea7u h\u1ea5p d\u1eabn v\u00e0 c\u0169ng sang tr\u1ecdng \u0111\u1eb9p \u0111\u1ebd nh\u01b0 nh\u1eefng chi\u1ebfc \u00e1o kho\u00e1c \u0111\u1eaft ti\u1ec1n h\u01a1n th\u1ebf nhi\u1ec1u.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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10. We are taking the liberty of sending you with this letter a copy of our current price-list for plastic handbags.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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10. Ch\u00fang t\u00f4i xin m\u1ea1o mu\u1ed9i g\u1eedi theo th\u01b0 n\u00e0y m\u1ed9t b\u1ea3ng gi\u00e1 hi\u1ec7n h\u00e0nh c\u1ee7a t\u00fai x\u00e1ch nh\u1ef1a.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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11. Sealex is available in twenty one basic colours and prices are surprisingly low.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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11. Sealex c\u00f3 s\u1eb5n trong hai m\u1ed1t m\u1eabu c\u01a1 b\u1ea3n v\u00e0 gi\u00e1 th\u1ea5p m\u1ed9t c\u00e1ch ng\u1ea1c nhi\u00ean.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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12. We are offering the goods of the very highest quality on unusually generous terms and would welcome the opportunity to serve you.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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12. Ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng c\u01a1 b\u1ea3n v\u00e0 gi\u00e1 th\u1ea5p m\u1ed9t c\u00e1ch ng\u1ea1c nhi\u00ean.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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13. We hope you will take full advantage of this exceptional offer .<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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13. Ch\u00fang t\u00f4i hi v\u1ecdng c\u00e1c ng\u00e0i s\u1ebd t\u1eadn d\u1ee5ng ch\u00e0o h\u00e0ng ngo\u1ea1i l\u1ec7 n\u00e0y.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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14. We are most anxious to serve you and hope to hear from you soon.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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14. Ch\u00fang t\u00f4i h\u1ebft s\u1ee9c n\u00f3ng l\u00f2ng ph\u1ee5c v\u1ee5 c\u00e1c ng\u00e0i v\u00e0 hi v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c tin c\u1ee7a c\u00e1c ng\u00e0i s\u1edbm.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

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15. We feel sure you will find a ready sales for this excellent material and your customers will be satisfied with it.<\/p>\r\n<\/td>\r\n

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<\/p>\r\n<\/td>\r\n

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15. Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd th\u1ea5y lo\u1ea1i v\u1ea3i tuy\u1ec7t v\u1eddi n\u00e0y b\u00e1n ch\u1ea1y v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i s\u1ebd h\u00e0i l\u00f2ng v\u1edbi n\u00f3.<\/p>\r\n<\/td>\r\n<\/tr>\r\n

<\/td>\r\n<\/td>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n

EXCERCISES<\/strong><\/p>\r\n

1. Answer the following questions:<\/em><\/strong><\/p>\r\n

1. What is a sales letter?<\/p>\r\n

2. What is its purpose?<\/p>\r\n

3. What must a good sales letter consist of?<\/p>\r\n

4. What is a voluntary offer?<\/p>\r\n

5. What its purpose?<\/p>\r\n

6. Can you give an example of a form of a voluntary offer?<\/p>\r\n

2. Translate into English<\/em><\/strong><\/p>\r\n

1. Ch\u00fang t\u00f4i xin ph\u00e9p \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c ng\u00e0i catal\u00f4 m\u1edbi nh\u1ea5t v\u00e0 b\u1ea3ng gi\u00e1 nh\u1eefng m\u00e1y h\u00e1i ch\u00e8 m\u1edbi ki\u1ec3u PT88 v\u00e0 hi v\u1ecdng c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u mua lo\u1ea1i m\u00e1y n\u00e0y.<\/p>\r\n

2. V\u00ec c\u00e1c ng\u00e0i \u0111\u00e3 \u0111\u1eb7t nhi\u1ec1u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u1edbi ch\u00fang t\u00f4i tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ch\u00e0o h\u00e0ng \u0111\u1eb7c bi\u1ec7t cho qu\u00fd ng\u00e0i.<\/p>\r\n

3. Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd mu\u1ed1n mua nh\u1eefng m\u1eb7t h\u00e0ng \u0111i\u1ec7n t\u1eed m\u00e0 ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

4. Ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n cho c\u00e1c ng\u00e0i nh\u1eefng m\u1eb7t h\u00e0ng t\u1ed1t v\u1ec1 ph\u1ea9m ch\u1ea5t, h\u1ea5p d\u1eabn v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 ph\u1ea3i ch\u0103ng v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\r\n

5. Ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\r\n

6. Ch\u00fang t\u00f4i tin r\u1eb1ng h\u00e0ng ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n \u1edf gi\u00e1 \u0111\u00e3 b\u00e1o th\u1eadt \u0111\u00e1ng ti\u1ec1n.<\/p>\r\n

7. M\u1ed9t khi \u0111\u00e3 th\u1ea5y v\u00e0 kinh doanh nh\u1eefng m\u1eb7t h\u00e0ng m\u1edbi n\u00e0y c\u00e1c ng\u00e0i s\u1ebd \u0111\u1eb7t nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 th\u01b0\u1eddng xuy\u00ean v\u1edbi ch\u00fang t\u00f4i.<\/p>\r\n

8. Sau ng\u00e0y n\u00f3i tr\u00ean ch\u00fang t\u00f4i e r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng c\u00f3 kh\u1eb3 n\u0103ng d\u00e0nh h\u1eb3n cho c\u00e1c ng\u00e0i nh\u1eefng ch\u00e0o h\u00e0ng c\u00f3 c\u00e1c \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i nh\u01b0 th\u1ebf n\u00e0y.<\/p>\r\n

9. Nh\u1eefng m\u1eb7t h\u00e0ng ch\u00fang t\u00f4i ch\u00e0o b\u00e1n h\u01a1n h\u1eb3n nh\u1eefng h\u00e0ng c\u00f9ng lo\u1ea1i v\u1ec1 \u0111\u1ed9 b\u1ec1n v\u00e0 t\u00ednh \u0111\u01a1n gi\u1ea3n trong vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o d\u01b0\u1ee1ng.<\/p>\r\n

10. T\u00ednh ch\u1ea5t n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch t\u00e0i t\u00ecnh gi\u1eefa nguy\u00ean li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt cao.<\/p>\r\n

11. V\u00ec s\u1ed1 l\u01b0\u1ee3ng ch\u00fang t\u00f4i s\u1ebd b\u00e1n r\u1ea5t h\u1ea1n ch\u1ebf ch\u00fang t\u00f4i mu\u1ed1n ch\u00e0o b\u00e1n cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean tr\u01b0\u1edbc khi ch\u00e0o b\u00e1n chung cho c\u00f4ng ch\u00fang.<\/p>\r\n

12. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 n\u00f3i v\u1edbi c\u00e1c ng\u00e0i nhi\u1ec1u v\u1ec1 nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y nh\u01b0ng ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ec3 c\u00e1c ng\u00e0i \u0111\u1ecdc nh\u1eefng nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\r\n

13. Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd th\u1ea5y nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ch\u00fang t\u00f4i n\u00eau trong ch\u00e0o h\u00e0ng n\u00e0y l\u00e0 r\u1ea5t c\u00f3 l\u1ee3i cho c\u00e1c ng\u00e0i v\u00ec ch\u00fang t\u00f4i xem x\u00e9t k\u1ef9 qu\u00e1 tr\u00ecnh bu\u00f4n b\u00e1n v\u00e0 quan h\u1ec7 gi\u1eefa ch\u00fang ta.<\/p>\r\n

14. Ch\u00fang t\u00f4i s\u1ebd r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c \u0111\u00f3n ng\u00e0i ho\u1eb7c \u0111\u1ea1i di\u1ec7n c\u1ee7a ng\u00e0i \u1edf ph\u00f2ng tr\u01b0ng b\u00e0y h\u00e0ng m\u1eabu b\u1ea5t k\u00ec l\u00fac n\u00e0o \u0111\u1ec3 ch\u1ea1y th\u1eed m\u00e1y \u0111\u1ec3 c\u00e1c ng\u00e0i xem.<\/p>\r\n

15. Ch\u00fang t\u00f4i s\u1ebd r\u1ea5t vui m\u1eebng n\u1ebfu c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i \u1edf khu v\u1ef1c ch\u00e2u \u00e1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, \u1edf B\u0103ng C\u1ed1c \u0111\u1ebfn \u0111\u1ea5t n\u01b0\u1edbc ng\u00e0i v\u00e0 mang c\u00e1c b\u1ed9 m\u1eabu \u0111\u1ec3 c\u00e1c ng\u00e0i nghi\u00ean c\u1ee9u.<\/p>\r\n

3. Translate into Vietnamese<\/em><\/strong><\/p>\r\n

1. Dear Sirs,<\/p>\r\n

Diotain<\/strong> (Titanium dioxide)<\/strong><\/p>\r\n

Three months ago we completed a two-year programme of rationalization that included the reorganization and of Chester Plant. The result is that we have not only reduced production costs but we have succeeded in considerably increasing our output.<\/p>\r\n

We are now in a happy position of being able to pass on to our customers some of the benefits of this increased efficiency and have the pleasure of enclosing our new price-list for all types of Diotain:<\/p>\r\n

Anatase -A5, A15, A60, A95, A110 and A120<\/p>\r\n

Rutile - R5, R40, R75 and R160<\/p>\r\n

The three prices quoted for each type are for orders under 20 tons, 20-40 tons and over 40 tons, these prices are F.O.B Liverpool, England.<\/p>\r\n

Efficient production leads to the problem of efficient transport. It is in order to overcome this problem that we have gone over to the use of containers and now export initialed loads. The containers leave our plant by road or rail and are soon at the dockside in Liverpool awaiting shipment. As there are more and more containerships in service every month, it is no longer necessary to wait for weeks for a ship to transport the goods. In addition to the competitive new prices already mentioned, we are offering a special \"transport\" discount of 1% per 20-ton unit in order to facilitate containerization.<\/p>\r\n

We look forward to receiving your order at the new prices and urge you to take advantage of the special discount.<\/p>\r\n

Yours faithfully,<\/p>\r\n

2. Dear Sirs,<\/p>\r\n

We are in receipt of your circular of 20th<\/sup> May and welcome your new competitive prices. We note these are quoted FOB Liverpool. Are we right in assuming that in our case they will be FOB Newcastle?<\/p>\r\n

Now that you have adopted containers for exports you will be able to ship our order in the new containership M.S Eagle, which operates regularly between Newcastle and Bergen.<\/p>\r\n

We enclose our order Z 533 for a total of 60 tons of Diotain. This order would normally have been 50 tons but we have increased it to qualify for the 3% discount on three 20-tons units. Since we are particularly anxious to receive the Rutile R40, we should be obliged if you would arrange for immediate shipment of this order.<\/p>\r\n

Yours faithfully,<\/p>\r\n

4. Translate into English<\/em><\/strong><\/p>\r\n

1. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\r\n

Ch\u00fang t\u00f4i xin c\u00e1m \u01a1n th\u01b0 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1ec1 ng\u00e0y 28 th\u00e1ng 5 v\u00e0 \u0111\u01a1n h\u00e0ng Z533 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1eb7t mua 60 t\u1ea5n Diotain.<\/p>\r\n

Chuy\u1ebfn h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp xu\u1ed1ng t\u00e0u \"Eagle\" t\u1eeb Newcastle ng\u00e0y 7 th\u00e1ng 6. \u0110\u1ea1i di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u1ea5y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 th\u1ecb g\u1eedi v\u1eadn \u0111\u01a1n cho c\u00e1c ng\u00e0i v\u00e0o l\u00fac nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\r\n

C\u00f2n v\u1ec1 th\u1eafc m\u1eafc c\u1ee7a c\u00e1c ng\u00e0i v\u1ec1 gi\u00e1 FOB c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c ng\u00e0i ho\u00e0n to\u00e0n \u0111\u00fang khi c\u00e1c ng\u00e0i cho r\u1eb1ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c ng\u00e0i th\u00ec gi\u00e1 ph\u1ea3i l\u00e0 gi\u00e1 FOB Newcastle. Ch\u00fang t\u00f4i th\u00f4ng b\u00e1o gi\u00e1 FOB Liverpool trong th\u01b0 th\u00f4ng b\u00e1o ch\u00e0o h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 v\u00ec 80% h\u00e0ng xu\u1ea5t kh\u1ea9u c\u1ee7a ch\u00fang t\u00f4i xu\u1ea5t t\u1eeb c\u1ea3ng \u0111\u00f3.<\/p>\r\n

Ch\u00fang t\u00f4i ghi nh\u1eadn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c ng\u00e0i v\u1ec1 gi\u00e1 m\u1edbi c\u1ee7a ch\u00fang t\u00f4i v\u00e0 mong nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng n\u1eefa c\u1ee7a c\u00e1c ng\u00e0i.<\/p>\r\n

K\u00ednh ch\u00e0o,<\/p>\r\n

2. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\r\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i ch\u01b0a \u0111\u1eb7t h\u00e0ng v\u1edbi c\u00e1c ng\u00e0i trong hai n\u0103m, ch\u00fang t\u00f4i v\u1eabn r\u1ea5t vui m\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0 th\u00f4ng b\u00e1o ch\u00e0o h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i ng\u00e0y 20 th\u00e1ng 5 v\u00e0 ghi nh\u1eadn r\u1eb1ng gi\u00e1 titanium dioxide m\u1ed9t l\u1ea7n n\u1eefa tr\u1edf n\u00ean c\u00f3 s\u1ee9c c\u1ea1nh tranh. Ch\u00fang t\u00f4i c\u0169ng vui m\u1eebng nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c ng\u00e0i \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng c\u00f4ng-t\u00ean-n\u01a1 \u0111\u1ed1i v\u1edbi h\u00e0ng xu\u1ea5t kh\u1ea9u. Vi\u1ec7c n\u00e0y s\u1ebd tr\u1ee3 gi\u00fap m\u1ea1nh m\u1ebd vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i \u1edf ngo\u1ea1i qu\u1ed1c n\u00f3i chung v\u00e0 \u1edf Vi\u1ec7t Nam n\u00f3i ri\u00eang.<\/p>\r\n

X\u00e9t v\u1ec1 gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 nh\u1eefng s\u1eafp x\u1ebfp v\u1eadn t\u1ea3i c\u00f3 hi\u1ec7u qu\u1ea3 (\u0111\u00f4i khi ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ee3i h\u00e0ng th\u00e1ng, th\u1eadm ch\u00ed h\u00e0ng qu\u00fd cho m\u1ed9t chuy\u1ebfn h\u00e0ng t\u1eeb ngo\u1ea1i qu\u1ed1c) ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng mua 40 t\u1ea5n Diotain lo\u1ea1i A5, A15, A60 v\u00e0 R5 (\u0111\u1ec1 ngh\u1ecb xem \u0111\u01a1n h\u00e0ng g\u1eedi k\u00e8m UK1127). \u0110\u00e2y l\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng giao h\u00e0ng ngay. N\u1ebfu c\u00e1c ng\u00e0i ph\u1ea3n \u0111\u1ed1i th\u00ec vi\u1ec7c thanh to\u00e1n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1eb1ng chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng khi nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\r\n

K\u00ednh ch\u00e0o,<\/p>\r\n

3. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\r\n

Ch\u00fang t\u00f4i xin c\u1ea3m \u01a1n th\u01b0 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1ec1 ng\u00e0y 29 th\u00e1ng 5 v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng UK1127 mua 40 t\u1ea5n diotain. Ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng b\u00e1o cho c\u00e1c ng\u00e0i bi\u1ebft r\u1eb1ng chuy\u1ebfn h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp xu\u1ed1ng t\u00e0u Patini, r\u1eddi Liverpool \u0111i S\u00e0i G\u00f2n ng\u00e0y 9 th\u00e1ng 6. Ch\u00fang t\u00f4i s\u1ebd g\u1eedi v\u1eadn \u0111\u01a1n cho c\u00e1c ng\u00e0i ngay khi ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\r\n

Ch\u00fang t\u00f4i kh\u00e1 tho\u1ea3 m\u00e3n l\u00e0 l\u1ea1i c\u00f3 th\u1ec3 cung c\u1ea5p h\u00e0ng ho\u00e1 cho c\u00e1c ng\u00e0i sau m\u1ed9t th\u1eddi k\u1ef3 gi\u00e1n \u0111o\u1ea1n kh\u00e1 d\u00e0i. Ch\u00fang tin t\u01b0\u1edfng r\u1eb1ng gi\u00e1 c\u00f3 s\u1ee9c c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i, c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 c\u00f4ng-t\u00ean-n\u01a1 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 s\u1ebd c\u1ed5 v\u0169 c\u00e1c ng\u00e0i ti\u1ebfp t\u1ee5c \u0111\u1eb7t h\u00e0ng v\u1edbi ch\u00fang t\u00f4i.<\/p>\r\n

V\u1ec1 \u0111\u1ec1 ngh\u1ecb thanh to\u00e1n b\u1eb1ng chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i th\u00ec ch\u00fang t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i.<\/p>\r\n

K\u00ednh ch\u00e0o,<\/p>\r\n

5. Translate into Vietnamese <\/em><\/strong><\/p>\r\n

1. Dear Sirs,<\/p>\r\n

We refer to you circular of 20 May, advising us of your new prices for Diotain.<\/p>\r\n

Although we have recently had notice of similar prices from a leading chemical company in Europe, we have decided to place our order with you because of your more satisfactory arrangements for shipment. There is now a regular containerships service operating between Liverpool and Cape Town, and these ships often call in at Tema, a new harbour, 17 miles from Accra, Ghana. This means that we shall be able to place smaller order with greater efficiency, knowing that as soon as our stocks get low, we can receive another consignment with the minimum of delay.<\/p>\r\n

The enclosed order CH 2709- is for 20 tons and includes an order for R5 which we have received from a soap manufacturing factory. This is the first order they have placed with us, but there is every chance that they will repeat if they are satisfied with the quality.<\/p>\r\n

Yours faithfully,<\/p>\r\n

2. Dear sirs,<\/p>\r\n

We thank you for your letter of 30th<\/sup> May and for your order CH 2709, which is now receiving our best attention and will be forwarded on the first available containership.<\/p>\r\n

We note that your order included 5 tons of R5 which you mention as being for a soap manufacturer. As it is customary of soap to use anatase and not Rutile Titanium, it occurs to us that perhaps this should read A5.<\/p>\r\n

We should be obliged if you would email by return whether this is meant to be A5.<\/p>\r\n

Yours sincerely,<\/p>\r\n

6. Letter - writing <\/em><\/strong><\/p>\r\n

1. Minexport Hanoi receives a circular from Fuji Co. Tokyo, offering polivinyl chloried at a special price on orders of 60 tons and over. They write replying enclosing their order for this amount but stipulating that the consignment is to be shipper to Ho Chi Minh City immediately.<\/p>\r\n

2. Fuji Chemical Co, answers saying that the consignment will be shipped on SS Maru sailing from Osaka on 19th<\/sup> March and due to arrive at Ho Chi Minh on 29th<\/sup> .<\/p>\r\n

3. Your corporation or company places an order with a foreign firm for 80 refrigerators-Denton-that have been announced at a special price in a circular. In addition they order 40 Double-Denton, which are refrigerators for store-rooms. They ask if part of the order 35 of the first model and 20 of the second-can be shipped to Hai Phong before March.<\/p>\r\n

4. The supplier of Denton Refrigerator replies saying that they have arranged for shipment and that part of the consignment can be shipped to Hai Phong before March. The goods will arrive on 25 Feb, per MV Glenfield.<\/p>\r\n

* * * * * * * * * * * *<\/p>\r\n

\u00a0<\/em><\/strong><\/p>\r\n

<\/p>\r\n\r\n<\/div>","rendered":"

\n

1. The Sales Letters<\/p>\n

1. 1. The Essence of Persuasion<\/strong><\/p>\n

The sales later is the most selective of all forms of advertising. Unlike press and poster advertising, it aims at selling particular kinds of goods or services to selected types of customers – office equipment to business houses; towel machines to hotels and factories, drugs to doctors and pharmacists.<\/p>\n

The purpose of the letter is to persuade the reader that he needs what you are trying to sell and to get him to buy it. You take something attractive and make it seem necessary, or you take something necessary and make it seem attractive.<\/p>\n

1.2. The Elements of the Sales Letter<\/p>\n

A good sales letter consists of four essential element. It must<\/p>\n

1. arouse interest<\/p>\n

2. create desire<\/p>\n

3. carry conviction, and<\/p>\n

4. induce action.<\/p>\n

Following are the said four-element letters.<\/p>\n

Example 1. Sales Appeal to Economy<\/strong><\/p>\n

Dear Sirs,<\/em><\/p>\n

Have you ever thought of how much time your typist wastes in taking down your letters? It can be as much as a third of the time she spends on correspondence. Why not record your dictation on our <\/em>Stenogram<\/em> and save this time for other jobs she can be doing while dictation is in progress.<\/em><\/p>\n

You will be surprised how little it costs. For fifty two weeks a year, your Stenogram works hard for you without lunch breaks or holidays; You can’t give it too much to do. And all for less than an average month’s salary for a secretary! It will take your dictation at anytime and anywhere-after office hours, at home or even while you are traveling; It does away with mistranscriptions in shorthand, can even do away altogether with typewriting since recorded messages can be today posted.<\/p>\n

The Stenogram is efficient, dependable, time-saving and economical, and, backed as it is by our international reputation for reliability, is in regular use in thousands of offices all over the world. It gives superb reproduction quality; every syllable is as clear as a bell; It is unbelievably simple to use; You just slip in a pre-loaded cassette, press a button and your Stenogram is ready to record dictation, instructions, interviews, telephone conversations, or what you will. Nothing could be simpler or more efficient, either. Our unique after-sale service contracts ensure lasting operation at peak of efficiency.<\/p>\n

Your customers are sure to be using the <\/em>Stenogram<\/em>. Ask them about it before you place an order; or if you prefer, fill in the enclosed card and we will arrange for our representative in your country to call and give you a demonstration.<\/em><\/p>\n

Yours faithfully,<\/em><\/p>\n

Example 2. Sales Appeal to Efficiency<\/strong><\/p>\n

Dear Sirs,<\/em><\/p>\n

Reports from all over the world confirm what we had known before we put the now famous “Reliance” tire on the market-that is the fulfillment of every car owner’s dream.<\/em><\/p>\n

You are of course well aware of the weakness of the ordinary air-filled <\/em>tyre<\/em>-punctures, split outer covers under sudden stress and a tendency to skid on wet road surfaces, to mention some only of the motorist’s complaints. Our “Reliance” <\/em>tyres<\/em> enable you to offer your customers a <\/em>tyre<\/em> that is beyond criticism in these vital qualities of road-holding and reliability.<\/em><\/p>\n

We could tell you a great deal more about these <\/em>tyres<\/em>, but prefer you to read the enclosed copies of our reports from racing drivers, test drivers and motor dealers and manufacturers.<\/em><\/p>\n

You are already aware of our terms of dealing, to encourage you to lay in a stock of the new tyre-the “Reliance” we are prepared to allow you a special discount of 3% on any order received by the end of this month.<\/p>\n

Yours faithfully,<\/em><\/p>\n

Example 3. Sales Appeal Pride<\/strong><\/p>\n

Dear Sirs,<\/p>\n

Every woman dreams of having at least one really beautiful coat and here is a splendid opportunity to make that dream come true.<\/p>\n

As you are one of our regular foreign buyers we want you to know about our completely new velvet textured nylon coats; They are made in a wide range of attractive styles and colours and are as rick-looking and beautiful as much more expensive coats; From the photographs in the enclosed brochure you will understand why, at their amazingly low prices, they are such splendid value for money.<\/p>\n

Later on, these coats will be on offer to the general public, but because of limited stocks we are at present offering them only to our regular customers and until 30th<\/sup> September are allowing special discount of 3% on any order for 1,000 pieces or more.<\/p>\n

The idea of velvet textured nylon came to us form a coat bought in Paris as a birthday present for his wife by one of our directors; The only noticeable difference between “hers” and “ours” is that hers has a loose taffeta lining, while our have luxurious nylon satin linings stitched on to the coat. Ours are also more practical because they are washable.<\/p>\n

The velvet textured nylon is a really superb material, soft and lovely, light in weight and surprisingly warm. So don’t delay. Send your order today. Just fill in the enclosed card giving us the particulars we need and we will despatch them as required.<\/p>\n

Yours faithfully,<\/em><\/p>\n

2. Voluntary Offers<\/p>\n

Voluntary offers are those not asked for. They are sometimes sent to a firm or a small number of firms in a form of a sales letter. It serves the same purpose and follows the same general principles. These offers take a variety of forms including offers of free samples, special discounts on orders received within a stated period of time and perhaps more frequently, offers to send brochures, catalogues, price-list, patterns and so on. If you do not provide any of these mentioned you should at least round off your letter by offering to send further information or advice on request.<\/p>\n

Example 1. Offer of a Quality Product<\/strong><\/p>\n

Dear Sirs,<\/em><\/p>\n

We are taking the liberty of sending you with this letter a copy of our current price-list for plastic handbags; The high quality of our products is well known and universally acknowledged and we are confident that a trial order would convince you that at the prices quoted the goods we are offering are excellent value for money.<\/p>\n

From all list prices we allow a trade discount of 3,5% and a further special discount of 0,5%, making 4% in all, on orders received on or before 31<\/em>st<\/em><\/sup> May. Under pressure of rising cots we shall not find it possible to extend these <\/em>favourable<\/em> term beyond that date, so why not take advantage of them now and send us an immediate order.<\/em><\/p>\n

We are offering the goods of the very highest quality on unusually generous terms and would <\/em>welcome the opportunity to serve you.<\/em><\/p>\n

Yours faithfully,<\/em><\/p>\n

Example 2. Offer of a New Product<\/strong><\/p>\n

Dear Sirs,<\/em><\/p>\n

We think you will be interested in the new “<\/em>Sealex<\/em>” paint we have just introduced to the trade. A sample has been sent to you today by parcel post.<\/em><\/p>\n

Sealex<\/em> is the result of any years of careful research. It is made from a special formula and owes its superiority over other paints to its remarkable ability to allow for the movement of those paint-peeling cracks just visible to the naked eyes. This quality to expand with the cracks comes from a very special combination of granite mica and resin that provides a rich, thick coating, twice the thickness of that of the average finish, thus giving long-term protection.<\/em><\/p>\n

Sealex<\/em> is available in twenty one basic <\/em>colours<\/em> and as you will <\/em>se<\/em> from the enclosed list, our prices are surprisingly low. We are nevertheless allowing a special 5% discount to those who place orders before the end of this month and look forward to you being one of them.<\/em><\/p>\n

Yours faithfully,<\/em><\/p>\n

ENGLISH – VIETNAMESE PHRASES<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

1. You will be surprised how little it costs.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

1. Ng\u00e0i s\u1ebd ng\u1ea1c nhi\u00ean l\u00e0 n\u00f3 l\u1ea1i kh\u00f4ng t\u1ed1n bao nhi\u00eau.<\/p>\n<\/td>\n<\/tr>\n

\n

2. It is efficient, dependable, time-saving and economical.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

2. N\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 tin c\u1eady \u0111\u01b0\u1ee3c, ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 kinh t\u1ebf.<\/p>\n<\/td>\n<\/tr>\n

\n

3. It is in regular use in thousands of offices all over the world.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

3. N\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u1edf h\u00e0ng ng\u00e0n c\u01a1 quan kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<\/td>\n<\/tr>\n

\n

4. Nothing could be simpler or more efficient, either.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

4. Kh\u00f4ng c\u00f3 g\u00ec \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 l\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<\/td>\n<\/tr>\n

\n

5. Our unique after-sales service contracts ensure lasting operation at the peak of efficiency.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

5. Nh\u1eefng h\u1ee3p \u0111\u1ed3ng d\u1ecbch v\u1ee5 sau khi b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng l\u00e2u d\u00e0i (c\u1ee7a m\u00e1y v\u1edbi hi\u1ec7u qu\u1ea3 cao nh\u1ea5t).<\/p>\n<\/td>\n<\/tr>\n

\n

6. That is the fulfillment of every car owner’s dream.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

6. \u0110\u00f3 l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a m\u1ed7i ng\u01b0\u1eddi c\u00f3 \u00f4t\u00f4 \u0111\u01b0\u1ee3c bi\u1ebfn th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n<\/td>\n<\/tr>\n

\n

7. Our goods enable you to offer your local customers an item that is beyond criticism in those vital qualities of road holding and reliability.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

7. H\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0m cho c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 ch\u00e0o b\u00e1n cho kh\u00e1ch h\u00e0ng n\u1ed9i \u0111\u1ecba c\u1ee7a m\u00ecnh m\u1ed9t m\u1eb7t h\u00e0ng kh\u00f4ng th\u1ec3 ch\u00ea tr\u00e1ch v\u00e0o \u0111\u00e2u \u0111\u01b0\u1ee3c \u1edf nh\u1eefng ph\u1ea9m ch\u1ea5t ch\u00ednh nh\u01b0 \u0111\u1ed9 b\u00e1m \u0111\u01b0\u1eddng v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/p>\n<\/td>\n<\/tr>\n

\n

8. We are prepared to give you a special discount of 3% on any orders received on or before 6th<\/sup> May.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

8. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng chi\u1ebft kh\u1ea5u \u0111\u1eb7c bi\u1ec7t 3% cho c\u00e1c ng\u00e0i b\u1ea5t k\u00ec \u0111\u01a1n \u0111\u1eb7t h\u00e0ng n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0o ho\u1eb7c tr\u01b0\u1edbc ng\u00e0y 6 th\u00e1ng 5.<\/p>\n<\/td>\n<\/tr>\n

\n

9. They are made in a wide range of attractive styles and colours and are as rich-looking and beautiful as much more expensive coats.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

9. Ch\u00fang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo nhi\u1ec1u ki\u1ec3u v\u00e0 nhi\u1ec1u m\u1ea7u h\u1ea5p d\u1eabn v\u00e0 c\u0169ng sang tr\u1ecdng \u0111\u1eb9p \u0111\u1ebd nh\u01b0 nh\u1eefng chi\u1ebfc \u00e1o kho\u00e1c \u0111\u1eaft ti\u1ec1n h\u01a1n th\u1ebf nhi\u1ec1u.<\/p>\n<\/td>\n<\/tr>\n

\n

10. We are taking the liberty of sending you with this letter a copy of our current price-list for plastic handbags.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

10. Ch\u00fang t\u00f4i xin m\u1ea1o mu\u1ed9i g\u1eedi theo th\u01b0 n\u00e0y m\u1ed9t b\u1ea3ng gi\u00e1 hi\u1ec7n h\u00e0nh c\u1ee7a t\u00fai x\u00e1ch nh\u1ef1a.<\/p>\n<\/td>\n<\/tr>\n

\n

11. Sealex is available in twenty one basic colours and prices are surprisingly low.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

11. Sealex c\u00f3 s\u1eb5n trong hai m\u1ed1t m\u1eabu c\u01a1 b\u1ea3n v\u00e0 gi\u00e1 th\u1ea5p m\u1ed9t c\u00e1ch ng\u1ea1c nhi\u00ean.<\/p>\n<\/td>\n<\/tr>\n

\n

12. We are offering the goods of the very highest quality on unusually generous terms and would welcome the opportunity to serve you.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

12. Ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng c\u01a1 b\u1ea3n v\u00e0 gi\u00e1 th\u1ea5p m\u1ed9t c\u00e1ch ng\u1ea1c nhi\u00ean.<\/p>\n<\/td>\n<\/tr>\n

\n

13. We hope you will take full advantage of this exceptional offer .<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

13. Ch\u00fang t\u00f4i hi v\u1ecdng c\u00e1c ng\u00e0i s\u1ebd t\u1eadn d\u1ee5ng ch\u00e0o h\u00e0ng ngo\u1ea1i l\u1ec7 n\u00e0y.<\/p>\n<\/td>\n<\/tr>\n

\n

14. We are most anxious to serve you and hope to hear from you soon.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

14. Ch\u00fang t\u00f4i h\u1ebft s\u1ee9c n\u00f3ng l\u00f2ng ph\u1ee5c v\u1ee5 c\u00e1c ng\u00e0i v\u00e0 hi v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c tin c\u1ee7a c\u00e1c ng\u00e0i s\u1edbm.<\/p>\n<\/td>\n<\/tr>\n

\n

15. We feel sure you will find a ready sales for this excellent material and your customers will be satisfied with it.<\/p>\n<\/td>\n

\n

\n<\/td>\n

\n

15. Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd th\u1ea5y lo\u1ea1i v\u1ea3i tuy\u1ec7t v\u1eddi n\u00e0y b\u00e1n ch\u1ea1y v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i s\u1ebd h\u00e0i l\u00f2ng v\u1edbi n\u00f3.<\/p>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

EXCERCISES<\/strong><\/p>\n

1. Answer the following questions:<\/em><\/strong><\/p>\n

1. What is a sales letter?<\/p>\n

2. What is its purpose?<\/p>\n

3. What must a good sales letter consist of?<\/p>\n

4. What is a voluntary offer?<\/p>\n

5. What its purpose?<\/p>\n

6. Can you give an example of a form of a voluntary offer?<\/p>\n

2. Translate into English<\/em><\/strong><\/p>\n

1. Ch\u00fang t\u00f4i xin ph\u00e9p \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c ng\u00e0i catal\u00f4 m\u1edbi nh\u1ea5t v\u00e0 b\u1ea3ng gi\u00e1 nh\u1eefng m\u00e1y h\u00e1i ch\u00e8 m\u1edbi ki\u1ec3u PT88 v\u00e0 hi v\u1ecdng c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u mua lo\u1ea1i m\u00e1y n\u00e0y.<\/p>\n

2. V\u00ec c\u00e1c ng\u00e0i \u0111\u00e3 \u0111\u1eb7t nhi\u1ec1u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u1edbi ch\u00fang t\u00f4i tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ch\u00e0o h\u00e0ng \u0111\u1eb7c bi\u1ec7t cho qu\u00fd ng\u00e0i.<\/p>\n

3. Ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd mu\u1ed1n mua nh\u1eefng m\u1eb7t h\u00e0ng \u0111i\u1ec7n t\u1eed m\u00e0 ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

4. Ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n cho c\u00e1c ng\u00e0i nh\u1eefng m\u1eb7t h\u00e0ng t\u1ed1t v\u1ec1 ph\u1ea9m ch\u1ea5t, h\u1ea5p d\u1eabn v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 ph\u1ea3i ch\u0103ng v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

5. Ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

6. Ch\u00fang t\u00f4i tin r\u1eb1ng h\u00e0ng ch\u00fang t\u00f4i \u0111ang ch\u00e0o b\u00e1n \u1edf gi\u00e1 \u0111\u00e3 b\u00e1o th\u1eadt \u0111\u00e1ng ti\u1ec1n.<\/p>\n

7. M\u1ed9t khi \u0111\u00e3 th\u1ea5y v\u00e0 kinh doanh nh\u1eefng m\u1eb7t h\u00e0ng m\u1edbi n\u00e0y c\u00e1c ng\u00e0i s\u1ebd \u0111\u1eb7t nh\u1eefng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 th\u01b0\u1eddng xuy\u00ean v\u1edbi ch\u00fang t\u00f4i.<\/p>\n

8. Sau ng\u00e0y n\u00f3i tr\u00ean ch\u00fang t\u00f4i e r\u1eb1ng ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng c\u00f3 kh\u1eb3 n\u0103ng d\u00e0nh h\u1eb3n cho c\u00e1c ng\u00e0i nh\u1eefng ch\u00e0o h\u00e0ng c\u00f3 c\u00e1c \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i nh\u01b0 th\u1ebf n\u00e0y.<\/p>\n

9. Nh\u1eefng m\u1eb7t h\u00e0ng ch\u00fang t\u00f4i ch\u00e0o b\u00e1n h\u01a1n h\u1eb3n nh\u1eefng h\u00e0ng c\u00f9ng lo\u1ea1i v\u1ec1 \u0111\u1ed9 b\u1ec1n v\u00e0 t\u00ednh \u0111\u01a1n gi\u1ea3n trong vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o d\u01b0\u1ee1ng.<\/p>\n

10. T\u00ednh ch\u1ea5t n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch t\u00e0i t\u00ecnh gi\u1eefa nguy\u00ean li\u1ec7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt cao.<\/p>\n

11. V\u00ec s\u1ed1 l\u01b0\u1ee3ng ch\u00fang t\u00f4i s\u1ebd b\u00e1n r\u1ea5t h\u1ea1n ch\u1ebf ch\u00fang t\u00f4i mu\u1ed1n ch\u00e0o b\u00e1n cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean tr\u01b0\u1edbc khi ch\u00e0o b\u00e1n chung cho c\u00f4ng ch\u00fang.<\/p>\n

12. Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 n\u00f3i v\u1edbi c\u00e1c ng\u00e0i nhi\u1ec1u v\u1ec1 nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0y nh\u01b0ng ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ec3 c\u00e1c ng\u00e0i \u0111\u1ecdc nh\u1eefng nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

13. Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c ng\u00e0i s\u1ebd th\u1ea5y nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ch\u00fang t\u00f4i n\u00eau trong ch\u00e0o h\u00e0ng n\u00e0y l\u00e0 r\u1ea5t c\u00f3 l\u1ee3i cho c\u00e1c ng\u00e0i v\u00ec ch\u00fang t\u00f4i xem x\u00e9t k\u1ef9 qu\u00e1 tr\u00ecnh bu\u00f4n b\u00e1n v\u00e0 quan h\u1ec7 gi\u1eefa ch\u00fang ta.<\/p>\n

14. Ch\u00fang t\u00f4i s\u1ebd r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c \u0111\u00f3n ng\u00e0i ho\u1eb7c \u0111\u1ea1i di\u1ec7n c\u1ee7a ng\u00e0i \u1edf ph\u00f2ng tr\u01b0ng b\u00e0y h\u00e0ng m\u1eabu b\u1ea5t k\u00ec l\u00fac n\u00e0o \u0111\u1ec3 ch\u1ea1y th\u1eed m\u00e1y \u0111\u1ec3 c\u00e1c ng\u00e0i xem.<\/p>\n

15. Ch\u00fang t\u00f4i s\u1ebd r\u1ea5t vui m\u1eebng n\u1ebfu c\u00e1c ng\u00e0i c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i \u1edf khu v\u1ef1c ch\u00e2u \u00e1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, \u1edf B\u0103ng C\u1ed1c \u0111\u1ebfn \u0111\u1ea5t n\u01b0\u1edbc ng\u00e0i v\u00e0 mang c\u00e1c b\u1ed9 m\u1eabu \u0111\u1ec3 c\u00e1c ng\u00e0i nghi\u00ean c\u1ee9u.<\/p>\n

3. Translate into Vietnamese<\/em><\/strong><\/p>\n

1. Dear Sirs,<\/p>\n

Diotain<\/strong> (Titanium dioxide)<\/strong><\/p>\n

Three months ago we completed a two-year programme of rationalization that included the reorganization and of Chester Plant. The result is that we have not only reduced production costs but we have succeeded in considerably increasing our output.<\/p>\n

We are now in a happy position of being able to pass on to our customers some of the benefits of this increased efficiency and have the pleasure of enclosing our new price-list for all types of Diotain:<\/p>\n

Anatase -A5, A15, A60, A95, A110 and A120<\/p>\n

Rutile – R5, R40, R75 and R160<\/p>\n

The three prices quoted for each type are for orders under 20 tons, 20-40 tons and over 40 tons, these prices are F.O.B Liverpool, England.<\/p>\n

Efficient production leads to the problem of efficient transport. It is in order to overcome this problem that we have gone over to the use of containers and now export initialed loads. The containers leave our plant by road or rail and are soon at the dockside in Liverpool awaiting shipment. As there are more and more containerships in service every month, it is no longer necessary to wait for weeks for a ship to transport the goods. In addition to the competitive new prices already mentioned, we are offering a special “transport” discount of 1% per 20-ton unit in order to facilitate containerization.<\/p>\n

We look forward to receiving your order at the new prices and urge you to take advantage of the special discount.<\/p>\n

Yours faithfully,<\/p>\n

2. Dear Sirs,<\/p>\n

We are in receipt of your circular of 20th<\/sup> May and welcome your new competitive prices. We note these are quoted FOB Liverpool. Are we right in assuming that in our case they will be FOB Newcastle?<\/p>\n

Now that you have adopted containers for exports you will be able to ship our order in the new containership M.S Eagle, which operates regularly between Newcastle and Bergen.<\/p>\n

We enclose our order Z 533 for a total of 60 tons of Diotain. This order would normally have been 50 tons but we have increased it to qualify for the 3% discount on three 20-tons units. Since we are particularly anxious to receive the Rutile R40, we should be obliged if you would arrange for immediate shipment of this order.<\/p>\n

Yours faithfully,<\/p>\n

4. Translate into English<\/em><\/strong><\/p>\n

1. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\n

Ch\u00fang t\u00f4i xin c\u00e1m \u01a1n th\u01b0 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1ec1 ng\u00e0y 28 th\u00e1ng 5 v\u00e0 \u0111\u01a1n h\u00e0ng Z533 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1eb7t mua 60 t\u1ea5n Diotain.<\/p>\n

Chuy\u1ebfn h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp xu\u1ed1ng t\u00e0u “Eagle” t\u1eeb Newcastle ng\u00e0y 7 th\u00e1ng 6. \u0110\u1ea1i di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u1ea5y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 th\u1ecb g\u1eedi v\u1eadn \u0111\u01a1n cho c\u00e1c ng\u00e0i v\u00e0o l\u00fac nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n

C\u00f2n v\u1ec1 th\u1eafc m\u1eafc c\u1ee7a c\u00e1c ng\u00e0i v\u1ec1 gi\u00e1 FOB c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c ng\u00e0i ho\u00e0n to\u00e0n \u0111\u00fang khi c\u00e1c ng\u00e0i cho r\u1eb1ng trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c ng\u00e0i th\u00ec gi\u00e1 ph\u1ea3i l\u00e0 gi\u00e1 FOB Newcastle. Ch\u00fang t\u00f4i th\u00f4ng b\u00e1o gi\u00e1 FOB Liverpool trong th\u01b0 th\u00f4ng b\u00e1o ch\u00e0o h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 v\u00ec 80% h\u00e0ng xu\u1ea5t kh\u1ea9u c\u1ee7a ch\u00fang t\u00f4i xu\u1ea5t t\u1eeb c\u1ea3ng \u0111\u00f3.<\/p>\n

Ch\u00fang t\u00f4i ghi nh\u1eadn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c ng\u00e0i v\u1ec1 gi\u00e1 m\u1edbi c\u1ee7a ch\u00fang t\u00f4i v\u00e0 mong nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng n\u1eefa c\u1ee7a c\u00e1c ng\u00e0i.<\/p>\n

K\u00ednh ch\u00e0o,<\/p>\n

2. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\n

M\u1eb7c d\u00f9 ch\u00fang t\u00f4i ch\u01b0a \u0111\u1eb7t h\u00e0ng v\u1edbi c\u00e1c ng\u00e0i trong hai n\u0103m, ch\u00fang t\u00f4i v\u1eabn r\u1ea5t vui m\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0 th\u00f4ng b\u00e1o ch\u00e0o h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i ng\u00e0y 20 th\u00e1ng 5 v\u00e0 ghi nh\u1eadn r\u1eb1ng gi\u00e1 titanium dioxide m\u1ed9t l\u1ea7n n\u1eefa tr\u1edf n\u00ean c\u00f3 s\u1ee9c c\u1ea1nh tranh. Ch\u00fang t\u00f4i c\u0169ng vui m\u1eebng nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c ng\u00e0i \u0111\u00e3 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng c\u00f4ng-t\u00ean-n\u01a1 \u0111\u1ed1i v\u1edbi h\u00e0ng xu\u1ea5t kh\u1ea9u. Vi\u1ec7c n\u00e0y s\u1ebd tr\u1ee3 gi\u00fap m\u1ea1nh m\u1ebd vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i \u1edf ngo\u1ea1i qu\u1ed1c n\u00f3i chung v\u00e0 \u1edf Vi\u1ec7t Nam n\u00f3i ri\u00eang.<\/p>\n

X\u00e9t v\u1ec1 gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 nh\u1eefng s\u1eafp x\u1ebfp v\u1eadn t\u1ea3i c\u00f3 hi\u1ec7u qu\u1ea3 (\u0111\u00f4i khi ch\u00fang t\u00f4i ph\u1ea3i \u0111\u1ee3i h\u00e0ng th\u00e1ng, th\u1eadm ch\u00ed h\u00e0ng qu\u00fd cho m\u1ed9t chuy\u1ebfn h\u00e0ng t\u1eeb ngo\u1ea1i qu\u1ed1c) ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng mua 40 t\u1ea5n Diotain lo\u1ea1i A5, A15, A60 v\u00e0 R5 (\u0111\u1ec1 ngh\u1ecb xem \u0111\u01a1n h\u00e0ng g\u1eedi k\u00e8m UK1127). \u0110\u00e2y l\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng giao h\u00e0ng ngay. N\u1ebfu c\u00e1c ng\u00e0i ph\u1ea3n \u0111\u1ed1i th\u00ec vi\u1ec7c thanh to\u00e1n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1eb1ng chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng khi nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

K\u00ednh ch\u00e0o,<\/p>\n

3. Th\u01b0a c\u00e1c ng\u00e0i,<\/p>\n

Ch\u00fang t\u00f4i xin c\u1ea3m \u01a1n th\u01b0 c\u1ee7a c\u00e1c ng\u00e0i \u0111\u1ec1 ng\u00e0y 29 th\u00e1ng 5 v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng UK1127 mua 40 t\u1ea5n diotain. Ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng b\u00e1o cho c\u00e1c ng\u00e0i bi\u1ebft r\u1eb1ng chuy\u1ebfn h\u00e0ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp xu\u1ed1ng t\u00e0u Patini, r\u1eddi Liverpool \u0111i S\u00e0i G\u00f2n ng\u00e0y 9 th\u00e1ng 6. Ch\u00fang t\u00f4i s\u1ebd g\u1eedi v\u1eadn \u0111\u01a1n cho c\u00e1c ng\u00e0i ngay khi ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n

Ch\u00fang t\u00f4i kh\u00e1 tho\u1ea3 m\u00e3n l\u00e0 l\u1ea1i c\u00f3 th\u1ec3 cung c\u1ea5p h\u00e0ng ho\u00e1 cho c\u00e1c ng\u00e0i sau m\u1ed9t th\u1eddi k\u1ef3 gi\u00e1n \u0111o\u1ea1n kh\u00e1 d\u00e0i. Ch\u00fang tin t\u01b0\u1edfng r\u1eb1ng gi\u00e1 c\u00f3 s\u1ee9c c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i, c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 c\u00f4ng-t\u00ean-n\u01a1 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 s\u1ebd c\u1ed5 v\u0169 c\u00e1c ng\u00e0i ti\u1ebfp t\u1ee5c \u0111\u1eb7t h\u00e0ng v\u1edbi ch\u00fang t\u00f4i.<\/p>\n

V\u1ec1 \u0111\u1ec1 ngh\u1ecb thanh to\u00e1n b\u1eb1ng chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng c\u1ee7a c\u00e1c ng\u00e0i th\u00ec ch\u00fang t\u00f4i ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i.<\/p>\n

K\u00ednh ch\u00e0o,<\/p>\n

5. Translate into Vietnamese <\/em><\/strong><\/p>\n

1. Dear Sirs,<\/p>\n

We refer to you circular of 20 May, advising us of your new prices for Diotain.<\/p>\n

Although we have recently had notice of similar prices from a leading chemical company in Europe, we have decided to place our order with you because of your more satisfactory arrangements for shipment. There is now a regular containerships service operating between Liverpool and Cape Town, and these ships often call in at Tema, a new harbour, 17 miles from Accra, Ghana. This means that we shall be able to place smaller order with greater efficiency, knowing that as soon as our stocks get low, we can receive another consignment with the minimum of delay.<\/p>\n

The enclosed order CH 2709- is for 20 tons and includes an order for R5 which we have received from a soap manufacturing factory. This is the first order they have placed with us, but there is every chance that they will repeat if they are satisfied with the quality.<\/p>\n

Yours faithfully,<\/p>\n

2. Dear sirs,<\/p>\n

We thank you for your letter of 30th<\/sup> May and for your order CH 2709, which is now receiving our best attention and will be forwarded on the first available containership.<\/p>\n

We note that your order included 5 tons of R5 which you mention as being for a soap manufacturer. As it is customary of soap to use anatase and not Rutile Titanium, it occurs to us that perhaps this should read A5.<\/p>\n

We should be obliged if you would email by return whether this is meant to be A5.<\/p>\n

Yours sincerely,<\/p>\n

6. Letter – writing <\/em><\/strong><\/p>\n

1. Minexport Hanoi receives a circular from Fuji Co. Tokyo, offering polivinyl chloried at a special price on orders of 60 tons and over. They write replying enclosing their order for this amount but stipulating that the consignment is to be shipper to Ho Chi Minh City immediately.<\/p>\n

2. Fuji Chemical Co, answers saying that the consignment will be shipped on SS Maru sailing from Osaka on 19th<\/sup> March and due to arrive at Ho Chi Minh on 29th<\/sup> .<\/p>\n

3. Your corporation or company places an order with a foreign firm for 80 refrigerators-Denton-that have been announced at a special price in a circular. In addition they order 40 Double-Denton, which are refrigerators for store-rooms. They ask if part of the order 35 of the first model and 20 of the second-can be shipped to Hai Phong before March.<\/p>\n

4. The supplier of Denton Refrigerator replies saying that they have arranged for shipment and that part of the consignment can be shipped to Hai Phong before March. The goods will arrive on 25 Feb, per MV Glenfield.<\/p>\n

* * * * * * * * * * * *<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

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